1950s was a very different time. These are Dayalets – popular vitamins back in the 1950s, but they were also so much more: they were glimpses into the hideous, ironic permutations that awaits people who have inaccurate vitamin consumption habits. And keep in mind these are designed to hang in doctor’s offices and make patients WANT Dayalets. Most people would want something else, like an exorcism.
Back in the 1950s, the company behind Dayalets used food, candy and cigarettes to create a series of terrifying advertising mascots. They designed the advertisements to be hung in doctors’ offices and inspire patients to take Dayalets. Dayalets, also known as “the people’s medicine,” were thought to right all the wrongs of a meat-and-potatoes diet and heavy smoking regimen, as was popular at the time.